Do you know who your customers are? Seems like the standard response from any marketer or salesperson should be “DUH! What kind of stupid question is that?”. However, a recent study done by Yesmail reveled that 80% of consumer facing companies don't know who their customers are. Granted these are B2C companies but a lot of B2B companies are now struggling to get enough data on their customers given the fact that a lot of online B2B companies only receive your email address when you register their product.
These three tools will make you better equipped to start gleaning a better insight into your customers.
These tools are free to use with the exception of Mixpanel which has paid tiers once you go above a certain amount of usage. For your marketing efforts to be as effective as possible it is crucial to know as much as possible about your customers and potential customers.
If you need any help setting up these tools, or if you have further questions, just drop me an email to email@example.com and I'll be happy to have a chat!
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